From London to RIO, our watch range is inspired by some of the world's most iconic cities, and designed for every occasion

VICI’s mission is to change the mindset of men from wearing the same watch every day to wearing a watch tailored for the occasion. We encourage our customers to think of a watch not as one item, but as part of a collection, so you can make the best impression at all times.

Define your style

Complimentary strap with SELECted MODELS

Our goal is to allow men to build a truly versatile watch collection - so you can be ready for any occasion. That's why we offer a complimentary strap with selected watch models, so you can mix up your style and swap-out your style without breaking the bank.

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Our watches have been talked about in:


New York

For the trend-setter, the New Yorker
thrives in the city that never sleeps