INSPIRATION
The Story behind the VICI London

Why London, and design inspiration:
“When a man is tired of London, he is tired of life”
Samuel Johnson, 1742
 

London is one of the world’s oldest cities, rich with history and heritage. The ‘London gentleman’ is
an image and ideology famous world-wide. Fashion and style in the city is centred towards a clean
and elegant look – crisp lines, symmetry, and simple but accentuating colours. London is also a hub
for culture and business. London is synonymous with style and fashion and ultimately (in our
opinion) – one of the best cities in the world.
 
The long and rich history of London inspired our desire to create a watch range which has a timeless
design – a style which will never go out of fashion, and a timepiece which will never lose its smart
image to the evolving trends – a watch that a man can never grow tired of.